Amway - Business Opportunity Review

by Brian Turk
(Online)

Amway is a multi-level marketing (MLM, also known as network marketing) company founded in 1959 by Jay Van Andel and Rich DeVos. The company's name is an abbreviation of "American Way.".Based in Ada, Michigan, the company and family of companies under Alticor reported sales of $6.4 billion for the performance year ending August 31, 2005, marking the company's sixth straight year of growth. Amway is among the forum's company sponsors. Most of Amway's forecast analysts have achieved sales forecasting management certification through the UT program, and the company has provided a mutually beneficial summer internship for a UT student. Amway is a sales company with representatives all over the country, and other parts of the world. These representatives are essentially independent contractors who buy the Amway products so that they can sell them to others for a great price.

Amway is a global leader in direct selling, with over three million Independent Business Owners (IBOs) in over 80 countries and territories around the world. No other direct selling company can compare with the longevity, stability, and global reach. With so many consumers becoming more and more concerned about safe and environmentally friendly products these days, it pays to structure their products to meet the needs of those consumers.

Distributors are always trying to look good in the eyes of their upline, thereby receiving the upline's attention and help. Amway's corporate policies state that upline distributors may not withhold help from someone, but the reality of the situation is much different. Distributor are taught that the " facts don't matter ". These people turn into the "purple Kool-aid " drinkers who are the front line soldiers, promoting the infallible systems of success, which are also fleecing them for thousands of dollars a year.

Critics claim that most of the products sold by Amway are to the Independent Business Owners (IBO's) themselves for personal consumption rather than to retail consumers who aren't enrolled as IBO's. Buying products from Amway or Quixtar gives IBO's points and they are paid back on the number of points that they generate from personal consumption.

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About The Author: Brian Turk is a well known top income earner in the home business industry. Brian works with entrepreneurs around the world. He devotes his time and energy helping and mentoring his team, so they can also be successful in this business.