Get Free ReferralsWith Ian Parkin's Referral Technique
What is the secret to get free referrals without ever having to ask? You may think that you just need to have a network of people who know who you are and what you do. True to a point, but more importantly you need to have a network of people who like you and trust you! The deeper the relationship you build with your past, present, and prospective clients, as well as other personal and business contacts, the more free referrals you will get! Now, my referral technique is nothing new, but if your business is not growing from a continuing stream of high quality personal recommendations, perhaps this technique which shows how to get free referrals will be new to you. In a nutshell; the amount of free referrals you get is directly proportional to the level of trust and affection people feel for you. Car salesman Joe Girard was named by the Guinness Book of World Records as the Greatest Salesman in the World, because for twelve consecutive years he sold more cars than anyone in the world! He simply sent heart-felt, hand-written greeting cards to everyone in his network of customers and contacts. Did Joe know how to get free referrals? You bet….. ALL of Joe’s business came from referrals! Many of the greatest referral marketers of all time urge business people to start a habit of sending out sincere cards. Harvey Mackay says; “Short handwritten cards yield long results. In sales, never underestimate the importance of the personal gesture, and right at the top of the list of effective personal gestures sits the handwritten card. Always send memorable cards and personal notes when you are reminded of a person.” . . . Did Harvey know how to get free referrals? You bet….. and he is the author of two New York Times #1 bestsellers. According to the New York Times his books are among the top 15 inspirational business books of all time. Tom Hopkins writes; “Because I understood that building relationships is what selling is all about, I began early in my career to send thank you cards to people. I set a goal to send ten thank you cards every day. Guess what happened? By the end of my third year in sales, my business was 100% referrals!” Does Tom know how to get free referrals? You bet . . . . Tom Hopkins is a sales legend and is recognized world-wide as a master sales trainer. Author and Networking guru Bob Burg teaches; “Thank you cards are one of the most powerful tools in building a huge network, both professionally and socially. People with the most impressive networks are typically avid card writers. It's one of the best techniques for long-term winning without intimidation. I suggest getting into the habit of immediately sending out cards.” Does Bob know how to get free referrals? You bet . . . . Mr. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) has long been the authority on connecting with clients and building win-win relationships. Realtor Danielle Kennedy now lectures; “Write customers personal, handwritten cards frequently. If you run into an old customer anywhere, follow up with a handwritten card. In this electronic communication age of email, the handwritten card with a postage stamp gets more immediate attention than ever.” Does Danielle know how to get free referrals? Yes she does! … Danielle Kennedy proved herself a master seller in the field of real estate and has written several books on how to sell real estate successfully. She has since moved to the lecture circuit, where she conducts motivational and sales seminars. And much has been said in business books and magazine articles about Jack Welch's habit of sending handwritten cards to his GE subordinates. Jack Welch sent handwritten cards to anyone in the company who he felt deserved personal communication, whether to motivate, correct, or congratulate, from top management to laborers. Does the celebrated leader who, between 1981 and 2001, turned GE into one of the largest and most admired companies in the world, know how to get free referrals? Indubitably! My referral technique is based on the fact that people forget what you say and do, but never forget how you make them feel. So if you learn how to make your customers and clients fall in love with YOU, you will never be stuck scratching your head wondering how to get free referrals to grow your business. Sending personalized, handwritten, meaningful cards through the mail is a simple idea, but until NOW – it has not been an easy thing to do. For you to develop a relationship of trust with a large network of people you will need a system for sending out your hand written and personalized cards and managing those relationships over time. This process been has automated AND the costs involved reduced significantly. My referral technique utilizes an online greeting card system that now prints (with your own handwriting and signature) and mails your cards worldwide.
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So you now know how to get free referrals. And to test my referral technique you can take a free trial - it's a gift from me to you as a thank you for showing an interest.
